Melbourne Metro Trams achieved this with flying colours. The objective was to raise awareness about rail safety by not only engaging young people through the song but also getting them talking about rail safety. Melbourne-based Emily Lubitz of Tinpan Orange did the singing. Mescall wrote the lyrics of the original song and brought in Ollie McGill, the keyboardist from Cat Empire, to write the music, as well as a freelancer Julian Frost to complete the animation. Dumb ways to die, so many dumb ways to die, dumb ways to di-i-i-ie, so many.
#Who sings so many dumb ways to die song lyrics tv
“A lot of paid advertising campaigns die the moment you stop spending money, whereas this is going to be in people’s playlists for quite a while now,” he said, adding TV networks had to re-think their controlled approach. Play the first verse of the song without lyrics to hear the correct answer. Chorus: Sir Mix-a-Lot My anaconda dont, my anaconda dont My anaconda dont want none unless you got buns, hun Post-Chorus: Nicki Minaj Oh my gosh, look at her butt Oh my gosh, look at her. “It’s entered popular culture,” said John Mescall, executive creative director of McCann Worldgroup Australia. The singer of the song on the Dumb Ways To Die viral video, who tried to keep her identity a secret because she did not want to be associated with advertising.
McCann Worldgroup Australia, said its “conservative” estimate was that the campaign had generated $50 million in “global-earned media value” so far, in addition to more than 700 press hits. The original clip, made to promote safety on Melbourne Metro Trains, has definitely taken on a life of its own, but it seems that that was exactly the point of it as well. Australia’s fastest-spreading viral video, “Dumb Ways to Die”, has taken on a life of its own, inspiring more than 65 cover versions, 85 parodies, 30 million views in 2 weeks and 170 re-posts on YouTube Dumb Ways to Die Lyrics by Tangerine Kitty from the customalbum7782863 album - including song video, artist biography, translations and more: Set fire to.
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